Destination Marketing Services
The CVB seeks the services of an experienced and qualified full-service tourism marketing
agency (the Vendor) able to perform the duties outlined in Sec. 2., Required Services, below. The
Vendor is expected to expand the impact of marketing efforts within the CVBs available budget.
The Vendor should be familiar with destination marketing models and use research to base
marketing recommendations. The use of quantitative measures to both program and measure
performance is expected. The Vendor must also be able to demonstrate measurable success in
previous marketing campaigns for other destinations.
The CVB will contract with the selected Vendor for a 12-month period beginning Dec. 1, 2009. The
FY10 marketing budget will be approximately $350,000. However, this budget is subject to the
availability of funds, including the hotel/motel tax which is the CVBs primary funding source.
