Design, develop and launch a new web presence
The Organization seeks proposals to design, develop and launch a new website with input from staff.
Overall
• Clarify purposes for website & strategy for organization web presence
• Present options for strategy, architecture, design & look; carry out overhaul
• Propose/incorporate new features
External website for general public
• Program and event descriptions
• Links with partner organizations
• Calendar and event posting
• Gathering email addresses
• Online donations
• Incorporating brand promise
• Develop new marketing images
• Resource pages, including online ordering
• Search engine optimization
External website for constituents (password protected)
• Event registration & payment
• Webinars
• Networking by interest area (forums, etc.)
Social networks through popular sites (i.e., Facebook, twitter)
• Incorporate use of social networking into web strategy
Staff Practices & Training
• New page creation
• Updating existing pages
• Tracking website statistics
• Managing front page updates
• Assure institutionalization of website practices
