Denver Non-Profit Seeks Creative/Strategy Partner
- This RFP was uploaded by the owner.
Bella Boutique, a Denver-based non-profit organization, is seeking a creative or public relations agency partner to take us on as a pro-bono non-profit client and help drive a creative rebrand and marketing strategy, as well as to deliver marketing collateral ahead of our upcoming active season. Thanks in advance for your consideration!
Bella Boutique is Denver Metro's only certified 501(c)3 non-profit providing teens in financial need with no-cost gowns, accessories and beauty services for high school dances. Each year, Bella Boutique provides hundreds of teens with their dream dress, and a unique personal shopping experience. We have helped over 500 students from more than 60 high schools in the Denver area.
We have ambitious goals to reach even more students in need and to energize our fundraising efforts. In order to accomplish this, Bella Boutique needs to refine our brand, materials and sharpen our marketing strategies. We need your help!
Specific activity to be executed:
1. Brand Strategy
Organizational goals
Audiences and objectives for each group
Voice and tone exploration
Brand positioning and marketing strategy
2.. Creative Branding
Style guide: logo, colors, typography
Photography usage/perspective
New logo (potentially)
3. Social Media Strategy
Voice and tone
Content strategy
4. Marketing Collateral Design
Print Ad: full page, quarter page
Online banner ads: 300x250, 728x90
Email: creative templates (2-3)
Flyers: general information, student-focused, tax donation receipt, Volunteer sign in
Sponsorship document: update creative look and feel
Press Release template
Website: redesign consult (execution will be done by the Board)
Timing:
Marketing collateral is needed by Feb 15, 2018, ahead of Prom 2018 season opening in March 2018.
For more information, contact Sally Shaughnessy at sallyann716@gmail.com or marcomm@belladenver.org
