DESTINATION MARKETING PROGRAM
The goal of our marketing and advertising campaign is to draw visitors to the resort and promote Aspen as a premier destination year round. Our target markets are the drive market: Denver/Front Range, Colorado Springs, Phoenix/Tucson, Salt Lake City, Kansas City, as well as our key feeder markets - Los Angeles/San Francisco, Dallas/Houston, Atlanta, Chicago and New York. Our marketing campaign is year round but with a strong emphasis on spring, summer and fall. We are currently searching for a design team with whom to partner in developing and executing tourism marketing strategies and campaigns. We are committed to implementing a marketing campaign on behalf of the City of Aspen that will best utilize the marketing funds to attract visitors to the resort and energize the local economy.
