DC Beer Week Publicist
- This RFP was uploaded by the owner.
Overview
This request for proposal is for building engagement and attendance for DC Beer Week, August 20-27, 2017. The right firm or individual will be able to help the DC Brewers' Guild (DCBG), now host of the week, effectively transition the event from a for-profit management model to a nonprofit community and market-building event. We seek a social media strategist and execution pro with energy and enthusiasm to generate real, measurable results.
What We Need
Last year, DC Beer Week focused heavily on earned media, including offering earned media spots to sponsors. With the growth of the number of participating breweries, bars, and restaurants, our strategy is shifting to a social one. While we will still look for earned media opportunities, we need a strategic social star to:
Lead the charge and oversee the messaging strategy including planning and execution of the full PR/Marketing package. Ensure messaging is consistent, tools are provided, activation is well coordinated, deadlines are met, and all cats are herded and aligned!
Develop a strong messaging strategy for acquiring event sponsors and soliciting event attendees. Take us from selling sponsorships (April-May), through developing collateral materials and paid ads (June-July), and building buzz up to and throughout the event (August 20-27). While the DCBG's Beer Week committee will be responsible for sponsorship recruitment and managing ticket sales, the right person for this job will craft the approach and messaging so it is seamless throughout the process.
Create and execute a promotional plan and provide related tools for DC Beer Week staff and sponsors to easily get the word out. (e.g. prewritten tweets, a rollout calendar of social media pushes, and tailored copy for web content and email blasts)
Implement highly engaging social media strategy, including full execution of strategy aligned with full DC Beer Week messaging strategy.
Define measurable campaign(s) using specific social channels and the DC Beer Week e-mail list, both to generate visibility for sponsors and to encourage attendance at events
Advise on how to best use the DC Beer Week website, ensuring that we get the most we can out of the site for event promotion.
Identify where to best focus public relations efforts with messaging guidance and identification of nontraditional earned media (e.g. bloggers) and top social media channels
Grow existing marketing assets (followers, fans, e-list subscribers) as well as develop new ones as needed (photo and logo bank, "owned" hashtags, etc.)
Gather and deliver trackable results to the DCBG. How many folks did we reach via Instagram and Snapchat? What engagement did we see on Facebook and Twitter? How many more Untappd badges did we earn this year over last?
For more details
See attached RFP document
Deadline for proposal submissions: Friday, April 7, 2017
