The purpose of this Request for Proposal (RFP) is to select an enterprise customer relationship management
(CRM) software provider that will enable Brand USA to manage and track its activities with partners and
stakeholders more effectively. In addition to common CRM functionality, the successful bidder will
demonstrate how its software can be configured to address Brand USA’s operational complexities and
automate processes and workflows in a user-friendly manner. Both consultancies that specialize in CRM
implementation and CRM software providers are welcome to bid on this project.