Purpose: University is soliciting proposals from qualified proposers ("Proposer(s)") for a multiple- channel Customer Relationship Management (CRM) solution to automate and personalize customer/constituent communications, provide rules-based automated processes and response management, and deliver robust analytical tools and reports including return on investment (ROI) reporting. The system must seamlessly import and export data to and from University's Student Information System (currently Sungard Banner, version 8.4).