Cultural Tourism Branding Consultant
Details:
In development of Culture and Tourism's Branding Campaign, the consultant will:
Survey - gather, analyze, study and listen to Culture and Tourism's objectives and goals.
Explore - formulate, translate, architect and recommend a branding campaign.
Construct - implement, design, a new logo that will coincide with the branding campaign.
Refine - measure, evaluate and make improvements as needed.
Provide input to current website and future development services.
Implementation - If the consultant chooses to also bid the implementation phase of the project, this will include:
Advertising/Marketing - identify markets that would be beneficial to our overall goal.
Input ideas to incorporate gaming with culture and tourism as well as assist in carrying the brand to tradeshow booth, brochures, etc.
Develop a tracking guideline for the branding campaign.
Develop a critical path timeline on phase rollout on advertising campaign.
