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Creation & Implementation of Marketing Campaign for the Housing and Redevelopment Authority
The purpose of this project is to create a marketing campaign, implementation
plan and media buys focused on the benefits of our community to prospective
residents, creating a positive image and service marking the words Living
Smarter. The campaign should attract the local residents as well as potential
home buyers in the metro area.
The budget for this project including the design, implementation and media buys
is not to exceed $40,000. In addition proposals must also make recommendation
for continued media buys for successive years based upon consultant firm
recommendation as to continued placement for media buys in order to carry out a
successful campaign.
