County Airport RFQ for Advertising and Creative Services
The County Airports System has released an RFP for advertising services.
The scope according the RFP focuses as one would expect on advertising:
Execute advertising campaigns to include creative development, artistic design and
advertisement placement in print, radio and television for the Sacramento County Airport
System.
Execute advertising campaigns to include creative development, artistic design and
advertisement placement in print and radio specifically for the concessionaires at Sacramento
International Airport.
Execute advertising campaigns to include creative development, artistic design and
advertisement placement in print, radio and television for airlines as part of the SCAS air trade
development incentive programs.
Assist in the development and refinement of the Gateway to Northern California concept for
Sacramento International Airport and provide strategic planning services to enhance this brand.
Assist the SCAS Marketing Staff with campaigns.
Assist the SCAS Marketing Staff with Special Event production and execution as required.
Conduct surveys and/or focus groups relative to the airport brand, analyze results and develop
reports.
Provide graphics and design services relative to logos, Web sites, brochures, posters and
commercials as needed to support both the SCAS in general and special events.
Other advertising and creative services consulting services as required.
The term of the proposal is for three years at $500k per year with an additional $300k per year to support concessionaires at the Airport for a possible total of $2.4m.
Selection of finalists is scheduled for November 11, 2009 with finalist presentations on December 2.
