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Cooperative Marketing Program
The State of New Mexico Tourism Department (Department) is soliciting proposals for advertising and promotion efforts to market New Mexico as a tourist destination. Successful funding of proposals will result in agreements in furtherance of the Departments marketing programs.
TOURISM OBJECTIVES
To encourage New Mexicans to spend their recreation/vacation dollars in New Mexico
To attract domestic and international visitors to New Mexico
To encourage all visitors to extend their stays in New Mexico
