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Contracting of marketing and press services in Mexico for 2016

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Mexico
RFP

The GNTB has decided to strengthen its position in the Mexican market by contracting with a marketing and press agency. The Mexcian market generated over 137.000 trips to Germany in 2014 and shows positive future potential.

The agency's services will aim to achieve an optimal positioning of Germany as a travel destination within Mexico for travelers, the media and key market players. Long-term aims are to increase the number of overnight stays from Mexico in Germany and to foster Germany's positive image within the markets.

Firstly travelers from Mexico are the principal target audience for tourism-based marketing. Additionally, key players in the international tourism industry (tour operators, travel agencies, on- & offline) as well as press (including news agencies, special interest magazines, the general press, online platforms, and radio and TV stations) shall be approached.

The Agency will carry out the following B2B activities for media and the travel trade within Mexico on behalf of travel destination Germany. It is required that the Agency respectively its representatives are based in Mexico City.
The contractual period ends on Dec 31, 2016. Should planned and active activities exceed the closing date, the agency is obliged to carry out said activities until their full completion. This also applies to all forms of reports.
An optional extension of one-year based upon performance, decided upon by German National Tourist Office (GNTO), can be awarded.

The Agency is required to implement the GNTB's central strategy for the marketing of Destination Germany while taking into account market-specific factors. The Agency's focus will be on trade marketing and press services aimed at positioning the theme of Germany within the market.
The GNTB will contract out one agency in charge of all required marketing and press services in Mexico. This includes a price quote as well as the fulfilment of specific criteria (see evaluation criteria).

http://www.germany.travel/en/germany/about-us/calls-for-tender/calls-for-tender.html

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