The System is seeking a marketing agency partner for creative and media. The overarching purpose of this work would be to design and implement a high level, reputational branding and image strategy designed to emphasize the importance of public baccalaureate and graduate education in raising the prosperity and workforce/economic development of its citizens and the role its universities play in this. Further, such a strategy and resultant campaign would benefit the state by increasing college attendance at public university campuses and increasing the number of students who stay inthe state for life and careers.