The Department is requesting proposals for the purposes of selecting a firm(s) to provide creation and implement a detailed strategic marketing plan, manage the joint marketing fund budget, contract for advertising and media buys on behalf of the fund and the airport, develop and work with a concessionaire advisory committee to determine how funds are used, develop a marketing campaign for the DIA concession program, conduct passenger surveys and secret shops, assist concessionaires with visual merchandising, as well as prepare award entries on behalf of the concession program.