The City is seeking proposals to develop a comprehensive branding and marketing campaign. The City is specifically seeking to grow its population through recruiting active adults, "live anywhere" professionals and entrepreneurs. The branding and marketing initiative will focus on this objective. Secondarily, the City's brand should be easily expandable to incorporate existing economic development and tourism activities.The City is seeking proposals to develop a comprehensive branding and marketing campaign. The City is specifically seeking to grow its population through recruiting active adults, "live anywhere" professionals and entrepreneurs. The branding and marketing initiative will focus on this objective. Secondarily, the City's brand should be easily expandable to incorporate existing economic development and tourism activities.