Comprehensive Advertising Agency for Athletics RFP
Agency shall assist and consult with the University as requested in developing and executing advertising campaigns for the department of athletics and all sports there under.
The objective of this project is to produce strategic marketing and communications campaigns. These campaigns will drive incremental revenue, increase attendance, expand brand awareness and portray the University's athletic program in a positive way. It is essential for these campaigns to be favorably received by the public, with a goal to reach new clients and activate said clients; grow current fan base affinity; further establish Wyoming Athletics as a regional and national brand; and leverage the unique marketing opportunities provided by athletics to promote the University of Wyoming.
