Community Branding & Marketing Strategy for the City
While the current brand for the City is recognizable, there is a need to identify a brand and marketing strategy that will speak to the true nature of the community and the benefits of living and doing business here. The City wishes to hire a branding consultant to lead a Community Branding initiative.
The consultant is responsible for the cost of all deliverables and the creation of any merchandise items or collateral needed for reproduction. The City will be offering the chosen consultant a once in a lifetime chance to make money off of their Community Branding & Marketing Strategy Plan. Here is how it works, the chosen consultant executes and pays for production of their ideas and will receive a sliding scale of profits from the results of their ideas over a 5 year period of time. For example, if the chosen consultant had created the “I Love New York” bumper sticker, the firm would receive a percentage of the proceeds from those marketing items for a 5 year period.
