Community Branding & Marketing Strategy
The Town wishes to hire a branding consultant to lead the Community Branding initiative. Branding the Town for promotion and attraction will involve collaboration with Town Council, administration, and key stakeholders.
The Towns Brand and Marketing initiative will involve:
Research and identification of the strengths and attributes of the community;
Hosting informational meetings and/or visitation with stakeholders (i.e., council);
Lead the Town and identified stakeholders through a branding exercise for promotion and attraction of investment in and to the community;
Who is our target market and what message do we need to project;
Logo review and redesign, providing a distinctive visual brand and standards with taglines (trailers);
A list of strategic characteristics that apply to the brand;
Website review and recommendations to tie into new marketing/branding strategy;
Trade show display development and market identification;
Communication/Roll out plan estimating the costs.
