Community Based Abstinence Education Program Media Outreach
To solicit proposals from interested parties who can most effectively and cost-efficiently develop a marketing strategy that employs proven commercial marketing methods to promote the abstinence until marriage message and the benefits of making healthy choices to youth, ages 12-18, their parents/guardians, teachers, mentors and other government and local stakeholders in Mississippi. The strategy implemented shall be used to reduce at-risk behaviors (i.e., teen sexual activity and alcohol and drug abuse) that prevent youth from attaining their educational goals (high school diploma/GED and/or college degree) and becoming self-sufficient. Through active youth engagement, the subgrantee shall develop a marketing campaign on healthy relationships, abstinence until marriage education intervention to promote character development and reduce out of wedlock pregnancy and sexually transmitted diseases among youth. Please submit the letter of intent by the deadline date of August 19, 2009,
5:00 p.m. (Central Time).
