Communications for WaKIDS
OSPI is seeking a Contractor to create a brand identity for WaKIDS communications, including graphic elements that can be used across various communications materials. The Contractor shall produce several different types of communications materials that will help explain the WaKIDS program to teachers, principals, parents/families, Legislators, and to general audiences. Specific tasks may include:
1) Designing and producing a brochure written in "plain talk," family-friendly language describing what WaKIDS is and what families should know about the WaKIDS process.
a. The completed brochure shall be made available in printed form and as a pdf so it can be posted on the OSPI WaKIDS website.
b. Thirty-five thousand (35,000) to forty thousand (40,000) printed copies of brochures shall be divided and bundled in groups of twenty-five (25) and mailed by August 1, 2013, to nine (9) Educational Service Districts and to OSPI. The number of brochures sent to each ESD will vary, depending on the number of students being served.
2) Create a two (2) to three (3) minute video describing WaKIDS, and showcasing a principal, teacher, parent, and/or early learning provider talking about how WaKIDS helps to smooth transitions to kindergarten and help students be successful in school.
a. The video shall be in a format that can be posted on the WaKIDS website and shall build on the basic outline provided in Exhibit F.
b. The video shall be finished and delivered to OSPI by August 20, 2013.
3) Design and print two thousand (2,000), pocket folders into which presentation handouts could be inserted. The finished product would measure 9" x 12."
