Communications, Advertising, And Public Relations Support
The Contractor agrees to provide to the Department of Motor Vehicles (DMV) with communications, advertising, and public relations services necessary to assist the DMV in educating and informing Californias diverse population about the services available through the DMV for the term of this Agreement.
2. The services shall be performed at the Contractors place of business, except in the event the DMV Project Manager requests a meeting or presentation, which shall be performed at DMV Headquarters.
3. Prior to commencement of work on each project as directed by the DMV Project Manager, the Contractor shall submit a written Work Authorization to the DMV Project Manager for approval. The written Work Authorization shall include a description of work to be completed, names and titles of project participants, and all applicable advertising and public relations costs. The contractor shall not commence work on any project without prior written approval from the DMV Project Manager.
4. The Contractor shall be available to provide services at any time during normal DMV business hours (Monday through Friday between 8:00AM and 5:00PM).
Detailed description of work to be performed.
A. SUMMARY
(1) The Contractor shall provide communications (e.g. outreach, education, etc.), advertising, and public relations support for the following:
a. An expansion of the ongoing Save Time, Go Online campaign.
b. A new communications strategy and messaging campaign to enhance alternative service usage.
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c. A new campaign to educate the public about DMVs new look-and-feel driver license and identification card.
d. Other DMV issues and initiatives that periodically arise.
(2) The Contractor shall develop a detailed comprehensive work plan for all communications, advertising, and public relations campaigns as directed by the DMV Project Manager. All work plans shall identify each major task, all necessary subtasks, the names of all Contractor personnel that will perform the tasks, a completion due date for each task, and a method of evaluation by which progress payments can be measured and payments made.
(3) The Contractor shall provide regular reporting and project tracking for all aspects of any service requested under this Agreement.
(4) The Contractor shall commit the required staff resources necessary to provide services as requested by the DMV under this Agreement.
(5) The Contractor shall obtain the best possible price for all media. The DMV reserves the right to require the Contractor to demonstrate that it has determined the best value.
