Communication Infrastructure Strategy and Campaign
1. Workshop on using evidence-based communications to change public perceptions
Provide a two-hour workshop to key stakeholders ( staff, educators, providers/programs, parents, advocates, other government agencies, businesses) on an evidence-based approach to communications that is designed specifically to shift public attitudes and public policy on early childhood education, including children’s mental health.
2. Technical assistance on communications materials
Review existing publications and materials and revise to more effectively communicate a unified message that supports building a statewide birth to 8 early education and care system based on science.
3. Study circles on early child development, education and care
Conduct a study circle to deliver integrated, hands-on technical assistance to key stakeholders ( staff, educators, providers/programs, parents, advocates, other government agencies, businesses) on changing the public conversation around the importance of early education and care. The study circle should serve at least 40 participants over the course of up to a 9 month period, to build and sustain a coherent set of communication messages, through the following sequential activities:
Daylong workshop on research-based communications framing strategies
Review of and feedback on stakeholder participants’ communication materials
Follow-up workshop on “lessons learned”
Second review of participants’ communications materials
Web-based conferences and learning modules on key issues
Training on becoming an official unified message spokesperson (for selected individuals participating in the study circles)
Coaching and ongoing technical assistance to stakeholders on a region-by-region basis via Internet and telephone
4. Creative Brief on early education and care
Develop a creative brief that translates the findings from research on how to talk about early child development in a format relatable to the media and key stakeholders.
