Climate action plan marketing
To solicit marketing and/or advertising agencies interested in providing services to develop and implement ongoing marketing, outreach, education and communication programs that will define, encourage and track the Climate Action Plans (CAP) target market with the intent of fostering community action to reduce greenhouse gas (GHG) emissions.
The expected results (in combination with strategic programs and investments) include increased energy efficiency in Boulders houses and buildings, and increased use of renewable energy and alternative vehicle fuels. The campaigns and programs will result in a reduction in GHG emissions as outlined in the Climate Action Plan, as well as widespread education, awareness and action in the Boulder community of the citys Climate Action Plan and corresponding programs.
