City of Santa Rosa Seeks Proposals for Marketing and Rebranding Services
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The City of Santa Rosa is seeking proposals from qualified individuals or firms to provide marketing and rebranding services for the City's Mayor's Gang Prevention Task Force.
Successful applicants will demonstrate an ability to provide all of the following: a creative rebranding and marketing campaign, including logo and tag line development, re-design of existing website, messaging and positioning, marketing materials and advertising development.
The Mayor's Gang Prevention Task Force staff prepared a Request for Proposal (RFP) to seek proposals from entities that can develop a comprehensive Community Awareness Marketing and Rebranding Campaign. The City's main objective is to ensure a fair and competitive process. It is the City's intent to award the contract to one entity. Submittals will be received until 5:00 pm (PST) on April 8, 2014.
About the MGPTF
The Mayor's Gang Prevention Task Force (MGPTF) is a collaborative effort involving private citizens, city, county, local community-based organizations, schools, parents, faith community and local law enforcement. The focus of this work is to intervene in the lives of youth to provide positive socialization opportunities as alternatives to criminal involvement and to deter them from other maladaptive behaviors. This initiative combines the latest research on successful approaches to healthy youth development with a strategy to increase prevention and intervention services to gang-involved and disconnected youth. For more information about the MGPTF, visit GangPrevention.srcity.org.
