RFP : City Powers Request for Proposal for Energy Efficiency Marketing Services in Utah, United States

The Scope of Assignment will be the development and marketing of energy efficiency programs being offered by the utility for the benefit of its consumers. Provo desires to develop a comprehensive range of marketing materials to be used through various mediums to reach its consumers. It desires to maximize the return on the marketing investment with benefits in messaging these energy efficiency programs. The selected firm(s) must create the marketing plan and timetable for launching the related materials. The selected firm must be skilled in web site development, advertising, utility billing inserts, local video channel and other means in communicating with the consumers.