City Marketing/Branding Identity Initiative
- This RFP was uploaded by the owner.
The City has proposed a consulting process to help the community establish a brand which bridges a variety of interest groups and presents a common theme. The intent is to have a unifying theme and message about the City which harmonizes City government, tourism initiatives, special events, parks and recreation amenities, cultural and historical assets, and other advocates for city marketing.
This Request for Proposal is intended to solicit and secure proposals from consultants with experience working with diverse interests within cities of a size to focus community marketing/promotion and identification (branding). The consultant will provide recommendations as to the best investment of limited resources to accomplish the City's
needs/goals. The objective of the effort is to have a unifying message which will produce tangible increases in economic development activity, tourism activity, and enhance the City's overall quality of life.
This versatile brand will be suitable for multiple applications, including but not limited to: tourism marketingh economic development marketingh professional recruitment and retention.
