The Institute of Food Technologists (IFT) is seeking a research partner to conduct an environmental scan for its Certified Food Scientist (CFS) program, including determining market size and opportunities for growth as well as identifying the value proposition for multiple market segments:
1. Gain a greater understanding of stakeholder needs by segment that is defined by geography, career stage, career type and other demographic information;
2. Determine the actionable market size (i.e. pool of qualified and likely candidates) by segment;
3. Measure awareness, satisfaction, and value of the organization's certification program and efforts;
4. Identify opportunities for growth and barriers for achieving or sustaining growth potential by market segment