This study consists of two parts; an inventory and analysis component and a conceptual design component. The City of Rochester is seeking a consultant team that includes a planning/design/landscape architecture firm and communications/graphic arts/marketing firm that have demonstrated experience in the design, development and implementation of urban pedestrian wayfinding systems.
The purpose of this study is to prepare a plan for improving the tourist/visitor experience and the overall pedestrian circulation and wayfinding system into, through and within Rochester’s Center City. The study will produce a conceptual plan to connect, enhance and expand existing pedestrian trails and wayfinding systems while providing connections to vital Center City attractions, destinations, entertainment venues and other transportation infrastructure.