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California Travel & Tourism Commission d.b.a. Visit California - Request for Proposal (RFP) Marketing Services - China

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To All Prospective Bidders:

Visit California, a privately funded nonprofit corporation, is seeking destination marketing representation in China to promote California as a premier travel destination.

The California Travel and Tourism Commission d.b.a. Visit California is a private non-profit 501(C) 6 funded by assessed businesses that have an interest in promoting tourism to California. California Tourism is marketed exclusively by Visit California. The Tourism Assessment Program was created under the California Tourism Marketing Act in 1995 with the passage of SB 256. The legislation authorized self-imposition of an assessment by businesses that benefit from travel and tourism. It also authorized the establishment of a non-profit, public benefit corporation, Visit California, to oversee the promotion of California as a premier travel destination.

Visit California oversees the production of a variety of marketing activities, including on and offline advertising, visitor publications and maps, cooperative programs, public relations and travel trade programs - all designed to promote California to consumers, media and the travel trade industry. For more details, please visit in the "Travel Industry" section.

The purpose of this Request for Proposal (RFP) is to seek and retain a qualified agency to act as the Visit California in-market specialist for marketing and sales representation in China to promote California as a premier travel destination.

The contract period for the Scope of Work contained within this RFP will be approximately July 1, 2017 to June 30, 2018. The total budget for this RFP, including public relations activities, travel trade activities and administration and overhead is USD $2,000,000. Visit California may renew the contract each subsequent year for a five-year period, at its discretion.

Attached is a RFP for those capable of meeting minimum requirements and carrying out the scope-of-work. All proposals will be carefully reviewed and evaluated based on the criteria noted in the attached document.

Notice of Intent to Bid (a non-binding document), as well as any questions you may have to clarify this RFP, are due to Visit California no later than 4:00 p.m., Pacific Daylight Time (PDT), December 30, 2016.

Caroline Beteta
President and Chief Executive Officer
Visit California

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