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California Travel & Tourism Commission d.b.a. Visit California - Request for Proposal (RFP) Marketing Services - Australia

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Australia
Non-Profit
RFP

To All Prospective Bidders:
Visit California, a privately funded nonprofit corporation, is seeking destination marketing representation in Australia to promote California as a premier travel destination.
The California Travel and Tourism Commission d.b.a. Visit California is a private non-profit 501(C) 6 funded by assessed businesses that have an interest in promoting tourism to California. California Tourism is marketed exclusively by Visit California. The Tourism Assessment Program was created under the California Tourism Marketing Act in 1995 with the passage of SB 256. The legislation authorized self-imposition of an assessment by businesses that benefit from travel and tourism. It also authorized the establishment of a non-profit, public benefit corporation, Visit California, to oversee the promotion of California as a premier travel destination.
Visit California oversees the production of a variety of marketing activities, that may include television and online advertising, content marketing to include Website, social media, content series, visitor publications and maps, cooperative programs with traditional and non-endemic partners, public relations and travel trade programs - all designed to promote California to consumers, media and the travel trade industry. For more details, please visit http://tourism.visitcalifornia.com in the "Travel Industry" section. The localized Australian consumer site can be viewed at http://visitcalifornia.com.au.
The purpose of this Request for Proposal (RFP) is to seek and retain a qualified agency to act as the Visit California in-market specialist for marketing and sales representation in Australia to promote California as a premier travel destination.
The total budget for this RFP, including public relations, travel trade, content management and administration and overhead is USD $1,500,000 per year. The annual contract period for the Scope of Work contained within this RFP will be approximately July 1, 2018 to June 30, 2019. Visit California may renew the contract each subsequent year for a five-year period, at its discretion. Visit California reserves the right to adjust both the subject budget and related services.
Attached is a RFP for those capable of meeting minimum requirements and carrying out the scope-of-work. All proposals will be carefully reviewed and evaluated based on the criteria noted in the attached document.
Notice of Intent to Bid (a non-binding document), as well as any questions you may have to clarify this RFP, are due to Visit California no later than 4:00 p.m., Pacific Standard Time (PST), March 6, 2018.

Sincerely,
Caroline Beteta
President and Chief Executive Officer
Visit California

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