California State Teachers' Retirement System Public Affairs
The California State Teachers' Retirement System (CalSTRS) was established in 1913 and today
provides retirement benefits to teachers, school administrators and related employees of the public school system from pre-kindergarten through community college.
CalSTRS intends to award a contract for up to two (2) years to a qualified firm. CalSTRS has a full service strategic communications team that includes media relations, member speakers bureau, member publications, graphic design, internal communications, Web content and video services. Additionally, CalSTRS provides information and representation at the state Capitol.
CalSTRS seeks an integrated approach using current staff and the resources of a contractor to:
Implement a multi-layered outreach effort to educate CalSTRS members, school districts employers and members of the Legislature about the need for action to address the DB Programs unfunded liability.
Create a program of pro-active media relations to articulate the need to address the unfunded liability.
