The University of Texas at Dallas Office of Admission & Enrollment Services currently uses a vendor-hosted web-based Customer Relationship Management (CRM) product. This Request for Proposal seeks a replacement solution for the current CRM to be employed by both undergraduate and graduate university recruiting staff. The current project is intended to replace the existing solution with a more robust and reliable CRM that will be used for both undergraduate and graduate recruiting and office of communications staff in support of prospective student outreach to fulfill university enrollment growth objectives and operating efficiency.