The purpose of this Request for Proposal is to seek a contractor to guide the industry in launching
and overseeing an aggressive, targeted referendum outreach campaign aimed at educating the
5,500 currently assessed businesses for the need to continue supporting this self assessment. The
anticipated dates of the voting period are November 1, through November 21, 2007.
Of the 5,500 assessed businesses, currently 62% are accommodations, 9% are attractions, 15%
restaurant and retail, and 14% travel related businesses.