CALIFORNIA METHAMPHETAMINE INITIATIVE PUBLIC EDUCATION CAMPAIGN
CALIFORNIA METHAMPHETAMINE INITIATIVE PUBLIC EDUCATION CAMPAIGN
Agency Department of Alcohol and Drug Programs
Estimated Value $10,000,000 and Over
Duration 8 months with 2 possible 12 month renewals
Location(s): Statewide
The Department of Alcohol and Drug Programs (ADP) received $28.35 million over three years to conduct a statewide methamphetamine prevention campaign including advertising and public relations beginning in April 2007. It is anticipated that funding for these efforts will be available through December 2009 at $9.45 million per contract period and will be awarded over 32 months (contingent upon the availability of funding). The funding periods include: year 1 April to December 2007, $9.45 million; year 2 January to December 2008, $9.45 million; year 3 January to December 2009, $9.45 million.
This Request for Proposal (RFP) is intended to solicit advertising and public relations firms to develop and manage a statewide public education campaign to prevent methamphetamine use, encourage discontinued use and motivate individuals to seek help if necessary. Proposers may bid on the campaign in any of the following ways:
A firm may bid on one or both parts (advertising, public relations) of the comprehensive campaign.
Firms may partner and bid on one or both parts of the comprehensive campaign.
The proposer must be an organization in good standing with the State of California and the federal government, and must comply with non-discrimination and drug-free workplace requirements.
Bid Submittal Deadline 2/23/2007 4:00 PM
