Broadcast Media Services
Non-mandatory pre-bid meeting 8/17/2011.
The City is soliciting proposals for an exclusive broadcast media partner for the annual New Year's Eve Bash in Downtown. The event, featuring live music, food booths, carnival rides, lighted ball drop, laser show and other family-oriented activities, attracts an estimated 30,000 visitors. The New Year's Eve Bash begins at approximately 7 p.m. on December 31 and ends at 1 a.m. on January 1.
The City seeks promotional, marketing, advertising and/or programming support from a media outlet in the Rio Grande Valley in exchange for exclusive broadcast media sponsorship.
Examples of specific services include, but are not limited to, the following:
Produce high-quality television and radio advertising "spots" Determine and implement an advertising schedule in local and feeder markets necessary to ensure a successful event
Provide live remote broadcasting during event
Demonstrate ability to utilize existing contracts or business relationships to reduce the City's expenses related to stages, lighting, sound equipment, LED screens, musical talent or
other production elements
Provide staff for event coordination, stage programming and emcees Supplement currently planned activities for children or families
