BreastCare Media/Marketing FY09
The Arkansas Department of Health (ADH) announces the availability of approximately $465,000 for a competing
agreement for an advertising agency to serve the BreastCare program.
The final amount of the winning contract will depend upon the availability of funds.
Respondents to this RFP should focus on detailing what will be provided rather than what it will cost. Respondents
should clearly define the best way to achieve the program goals and tailor proposals and presentations to fit the
agencys proposed budget of $465,000.
The BreastCare program goals are to:
1) encourage all Arkansas women to get regular breast and cervical screening, as appropriate, in order to
reduce the morbidity and mortality from breast and cervical cancer;
2) reach a large percentage of women who are over age 40 and have never been screened for breast or
cervical cancer, have not had a mammogram in over two years or have little or no health insurance to cover
these screenings, and
3) reach more minority women, both African American and Hispanic, who are at greater risk of dying of breast or
cervical cancer because
