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Breakfast Media Campaign
The New York State Education Department's (NYSED) Child Nutrition Program Administration (CNPA) team is seeking proposals for a comprehensive statewide multi-media campaign to promote the importance of consuming a nutritious breakfast to students and teachers. The vendor would be responsible for developing an impressive statewide multi-media campaign that focuses on the correlation between the consumption of breakfast and positive learning outcomes. Eligible applicants include advertising agencies or public relations firms that can provide a diverse variety of resource materials that describe the benefits of breakfast and encourage school age (K-12, not university level) children to start their day by eating a nutritious breakfast.
