The College of Sciences and Mathematics (COSAM) at Auburn University in Auburn, Alabama, has initiated a Request for Proposal (RFP) to identify an agency or company to plan, execute, and deliver branding services, including a core brand message, key marketing pieces, and a complete redesign of the college's website (auburn.edu/cosam). COSAM would prefer an agency or company that has demonstrated experience in defining brands and managing website projects for higher education, and has expertise with best practices regarding successful implementation of brand messaging and website design, development, and deployment.
The purpose of this RFP is to 1) to provide information and details regarding the scope of the projects requested and 2) to provide proposal guidelines, requirements, and evaluation criteria against which proposals will be judged.