The launch of the public phase of the comprehensive fundraising campaign, scheduled for fall 2010, provides a strategic moment for rebranding and attracting increased philanthropic support, as well as generating interest in other forms of support for and partnership with the university. Proposers should assume that the rebranding will coincide with that launch. The months preceding the public launch also offer a lead-up opportunity to enhance the university's brand perception and foster interest in the campus, particularly through sustainability.