Branding and Logo Development
- This RFP had a pre-bid event.
The College is requesting proposals for branding and logo development.
The College is in search of a firm with expertise in branding research, public relations and creative logo development, to provide the following:
A. Branding research that will identify the current perception of the college from external as well as internal stakeholders. This should include focus groups and outreach that includes population, demographic, generational, workforce and employment breakouts. The research will be established and executed using various quantitative and qualitative methodologies, structuring research design and analysis requiring data collection from diverse audiences, writing and
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implementing fruitful surveys. This research will include identification of the college's prospective target audiences.
B. Based on the branding research, recommend a distinctive, unique, and compelling brand promise that will be inclusive and easily understood.
C. Identify the most effective key messages to reach targeted audiences which may include enhancement of current mission and vision statements.
D. Develop a unique and creative logo based on the branding research and key messages that will provide the college with consistent brand identity, the ability to leverage the power of the brand and use the brand identity consistently and appropriately across all marketing elements.
