New business relationships start here
Branding Study Services
- This RFP had a pre-bid event.
The range of options to consider should
include maintaining the LIPA brand, a variant of the PSEG brand, or an entirely new
brand identity for ServCo that could also be transportable to a potential new service
provider following the re-bid of the contract when it expires. To accomplish this,
LIPA and PSEG Long Island need to evaluate and better understand customer
perception of and satisfaction with LIPA as it prepares to transition to a new business
model and service provider. (LIPA last conducted a comprehensive branding study
of its electric business in 2001 and positioning research in 2007 and such information
will be made available to the selected proposer as a foundation to build upon for the
current Scope of Work).
