Branding Strategy for Region
The organization is requesting proposals to brand the subregion that includes trail systems/recreational offerings, business districts and cultural/historic sites nearby to the Historic Park.
This branding must be conducted and completed as efficiently as possible, engaging and seeking the input of agencies, residents and other stakeholders in order that the public "buy in" to the brand.
In seeking a brand strategy, we look for the following:
Conduct research to determine how to most effectively drive visitation from the hugely popular Walkway Over the Hudson to nearby trail systems/recreational offerings, business districts and cultural/historic sites.
Determine how to enhance visibility for these Walkway-related attractions among key audiences and stakeholders.
Test key messaging to evaluate optimal concepts/themes
Develop a wayfinding and marketing strategy, including signage and other means to direct and inform target audiences.
Outline marketing/communications strategies to enhance visitation to the Walkway-related attractions.
