Branding Services
The nonprofit organization requests proposals for Branding Services.
We seek a partner with a proven track record for creative excellence in brand development and
execution to help us:
Phase I
o Evaluate whether our name, Vermont Energy Investment Corporation, is broad
enough for the organization’s rapidly growing portfolio of diverse services, multiple
business divisions and partnerships including, but not limited to, Efficiency Vermont,
Energy Smart and DC SEU.
o Develop a brand platform for VEIC, including positioning, personality, promise,
differentiation, and value proposition.
o Develop a comprehensive brand strategy (including brand architecture) for a multifaceted brand that addresses relationships between brands, naming conventions,
and service/program brand groupings.
Phase II
o Create the brand identity including naming, logo design, brand identity
standards/guidelines/systems.
o Develop a strategy to gain organizational consensus for the brand’s position.
