A visual system is also needed to accompany the brand identity in order to graphically
convey the brand message to promote the region.
The development of the brand will involve leaders of our strongest industry clusters and
will engage them in our economic development future, enhancing regional economic
development efforts by working with several other North County entities.
This effort aligns with the objectives of the Prosperity on Purpose (POP) and the new
North County Comprehensive Economic Development Strategy CEDS, which calls for
developing “a strong regional identity as a place where “you can do business here”
because of the industries, educational system, infrastructure and quality of life that
defines North County.”