Community Legal Services of Mid-Florida (CLSMF) seeks a professional marketing and public relations agency with the expertise and experience to develop and implement a brand strategy that incorporates an effective promotion, communication and awareness plan. The agency will be expected to conduct market research to determine a sound brand approach that fits CLSMF's mission and vision. The communications and marketing elements will clearly identify what messages will best engage primary audiences and which mediums or tools should be used to effectively reach them. The end result of this process should also promote greater cohesion among staff and board, and enhance staff and board members' ability to consistently and accurately explain the organization's mission.