Brand Visual Identity System
This project involves more than creating a "look," as exciting and valuable as that will be. It represents an exceptional opportunity to give the community of designers and social scientists in the college a voice in articulating just who we are, what makes us special, and how we present ourselves to the world. As this is a constituency that will be highly interested in all stages of the design process, the selected Respondent may expect to allot more time for process than for an average client. We envision a co-design process, a shared process of designer-user creation.
We expect the identity consultant to conduct some internal branding research and to develop the new college's visual identity elements and system based on that research (and other data the college will be provide), in consultation with the college's identity task force (dean and department heads), communications office staff, and, when relevant, members of the college's faculty, staff, and students and members of the University marketing team.
