Brand Strategy for the Center
The University seeks one or more experienced and qualified firm(s) to develop and guide the implementation of a brand strategy for the University’s Center. This RFP is part of a competitive procurement process which helps to serve the University's best interests. It also provides firm(s) with a fair opportunity for their services to be considered. The process of competitive negotiation being used in this case should not be confused with the different process of competitive sealed bidding. The latter process is usually used where the goods or services being procured can be
described precisely and price is generally the determinative factor. With competitive negotiation, however, price is not required to be the determinative factor, although it may be, and the University has the flexibility it needs to negotiate with firms to arrive at a mutually agreeable relationship.
