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Brand Promise Development and Communication Strategies for The Bank of the Pacific
General Purpose Statement: The Bank of the Pacific seeks a qualified firm to lead the development, adoption and implementation of a brand promise to bring to life the Mission, Vision and Values of The Bank of the Pacific in order to strengthen consumer awareness, and increase market share and profitability. In addition to the brand promise work, The Bank of the Pacific seeks a qualified firm to provide web development services (excluding online banking), incorporating the developed brand promise for a more dynamic web presence using Web 2.0 technologies.
