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Brand Positioning Services
The City is soliciting proposals from qualified firms to provide brand positioning services related to tourism. The City is seeking a professional firm with specific expertise in the strategic development of tourism positioning for destinations. The principal goals of this project are to develop a strategy for the City to discover and address perceptions of the destination in its prime and emerging visitor markets
and position the City as an events-driven leisure destination. The strategy must encompass the
following market niches within the leisure segment (culture/heritage, sports/recreation, dining/shopping)
for individuals and small (less than 100 rooms) groups originating primarily from the Phoenix/Tucson
metropolitan areas.
