Brand Marketing

1. Expired 12 years, 32 weeks and 6 days ago
2. This RFP was uploaded by the owner.

We are looking to launch a consumer awareness campaign in spring 2012 that aims to educate high school students on the importance of buying genuine products (as opposed to counterfeit goods).

The target demographic will be 14-18 year olds in the United States, with the goal to expand the campaign to other countries over the next five years and perhaps to other age demographics.

We are requesting proposals from brand marketing firms to help us:

1. Develop the campaign's brand
2. Research, develop and test key messages
3. Produce short digital videos that will be used throughout the campaign

• Creative
• Professional Services
• Branding
• Market Research
• Marketing
• Public Relations